Psychology behind Nostalgia Ads: How brands manipulate our emotions with memories
“Amul, The Taste of India… Zaraa si Khushi, Pyaar zaraa sa” “Nirma, Washing Powder Nirma Dhoodh si Safedi…” “Vicco Tumeric, Nahi Cosmetic… Vicco
Entertain
Education
World of Polymaths: Psychology behind Multitalented Individuals
India was enthusiastic throughout the Olympics. From the wins of Manu Bhaker, to the collective grieving for Lakshya Sen’s loss; these players did
Positive
The Psychology of Hugs
THE PSYCHOLOGY OF HUGS Most of us love getting hugs especially bear hugs from our loved ones. But, have you ever given a
Technology
The Rise of Dumbphones: A Shift Towards Simplicity in a Hyperconnected World
Imagine one of your friends, stands out from the rest because they don’t own a smartphone. Instead of spending hours scrolling through social
Relationship
The Psychology of Falling in Love
Falling in love is one of the most beautiful human experiences that inspires individuals to make art and poetry and understand the crux
Health
Toilet Scrolling: What are the mental and physicals health dangers?
The bathroom is the one place in the house where we can truly be alone without being bothered. You may unwind in your
Relationship
Psychology Behind Situationship
“We’re not dating, but we’re not just friends either.” Have you ever felt this with someone? Have you ever heard someone saying this
Education
Behaving with Purpose: McDougall’s Quirky Journey into the Mind
Behaviourism is considered the second major school of psychology which rose systematically in parts of the United States as a critic of the
Awareness
The Psychology Behind Excusing Bad Behaviour
Think about this: Your favourite well-known individual ends up getting involved in a dispute. Even when the charges are serious, and the evidence
Self Help
The Psychological Impact of Loud Noise
A loud noise or melody might stimulate the human body, which functions similarly to a resonance as well as rhythmical instrument. This stimulation