How Swiggy & Zomato Know Exactly When You’re Hungry
You know what is really weird? It is when you start to feel hungry in the afternoon, and then your phone beeps with a deal on food. And this tends to happen at the most perfect time, like when it
Social
Research
Taming Tumour Chaos: A New Path to Better Glioblastoma Treatment
Glioblastoma is one of the most aggressive and hard-to-treat forms of brain cancer in adults. A major reason why current therapies like chemotherapy often fail is that the Tumour is made up of many different cells that behave very differently
Research
When Memory Meets Motivation: The Hippocampus at Work
This research explores how the hippocampus, a key part of the brain involved in memory and learning, also plays a role in reward prediction, the ability to anticipate positive outcomes based on past experiences. The study shows that the hippocampus does
Research
How Shared Smiles Shape Social Connection: Insights from Research
Recent research has found that simple actions like smiling and copying another person’s facial expressions can play an important role in building trust. The study shows that smiling is not only an expression of happiness but also a powerful social
Parenting
Relationship
The Psychological Blueprint of Love: How Home Environment Shapes Emotional Development
From Mirza ghalibs poetry to Bollywood songs and inside the pages of literature, love finds a place everywhere. Whether it’s Shakespeare’s ‘’Love all, but trust a few’’ or by Neruda’s ‘’I love you without knowing how to’ ’and Jane Austen’s ‘’
Research
How Memory Can Be Rewritten: Episodic and Semantic Memory Retrieval
This research explores how human memory is not fixed the moment it is formed, but can be rewritten or modified when recalled. Instead of treating memories as unchangeable recordings, the study shows that when a person retrieves a memory, whether
Event
1st Annual Conference on Advancing Mental Health through Contemporary Psychological Approaches
Association for Psychological Sciences and Practice (APSP), India, has announced its first annual conference on the theme “Advancing Mental Health through Contemporary Psychological Approaches” being held on 13th & 14th March 2026. The venue of the conference is offline at Manonmaniam
Industrial
Is There Space for Humanistic Practices in Performance-Driven Workplaces?
Most of the employees struggle to satisfy the performance expectations of their bosses while keeping their self-respect intact. Work life has an influence on a person’s personal life, and most of the times employees work hard and keep their well-being secondary
Social
Why Limited-Time Offers and “Extra ₹50 Off” Feel Impossible to Resist
There’s no doubt we’ve all been there, when you’re quietly scrolling through your phone, minding your own business, and then suddenly a bright notification pops up: “Hurry up! Extra 50% off— Today Only!” Even if you don’t need anything, something
Awareness
Social
The Psychology of the Barnum Effect: Why We Believe Generic Descriptions
“You appear to be calm but experience inner tension and worry.” Does this seem to be true for you? Statements like these are a determinant of personality. Have you ever taken a personality test and felt that the results were