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Search Results for : money
Industrial Life Style

The Burnout Generation: How Early Exposure to Hustle Culture Shaped Gen Z’s Need for Boundaries

You are sitting on your bed scrolling through YouTube and suddenly come across a video of a famous CEO saying that they only slept 4 hours a day, ate 1 meal a day, forgot their anniversary, and got ignored by

Social

The Psychological Traps Behind BOGO: Why We Overshop During Sales

Have you been planning to save money lately, but you couldn’t as much as you wanted? You try to cut down your expenses, but your favourite clothing brand comes up with “Black Friday sale – Buy one, Get one(BOGO)” deal,

Awareness Life Style

Why Adulting Looks Different for Millennials and Gen Z

Adulthood can be defined as a collective process, but the way it takes is not similar for all. Millennials and Generation Z were brought to adulthood in entirely different economic, cultural, and digital circumstances. This has led to the realisation

Health

The Hidden Cost of Festive Cheer: How Overstimulation Impacts Vulnerable Groups

December jingles, November diyas, and October drum festivals arrive like a sensory tidal wave. For most, overstimulation is part of the thrill. The louder, brighter, busier it gets, the more alive the celebration feels. But not everyone experiences joy as an

Research

The Altruistic Confession Problem: Why Kindness Gets  Awkward When Spoken Out Loud

Recent psychological research has revealed an intriguing emotional paradox: although altruistic acts are associated with positive moral behaviour, people often feel worse when they share their good deeds with others. This phenomenon, referred to as the “do-gooder dilemma”, was explored through a series

Industrial Motivation

Why Young Indians Are Choosing Startups Over Stable Jobs

For many years, the typical dream of an Indian family was simple: get good grades, secure a stable job, earn a salary every month and live a safe and respected life. A government job or a well-settled private job was

Life Style

First Paycheck, First Freedom: How Financial Independence Impacts Emotional Well-Being

For many young adults embarking on their first careers, receiving their first paycheck is not only a financial achievement; it is often their first experience of financial independence. Yet this newfound purchasing power is only one aspect of how financial

Awareness

Critical Thinking: The Psychological Shield We Need Against Online Misinformation

It’s the season of exams, and Aditi is spending time scrolling on Instagram instead of studying, when a random post pops up on her feed. It confidently claims, “Salt water can cure ADHD in children.” She pauses for a second,

advertorial

The Psychology of Perfect Pictures: How Enhanced Images Influence Audience Emotions and Clicks

In the modern digital era, visuals are not mere ornamentation they are communication. Every picture, every video, every visual signal has the power to evoke emotions, affect perception, and even motivate action. That’s why brands are putting so much money

Research

Sex Differences in Neurobiology: Risk and Impulsive Studies 

A new study was conducted to understand impulsivity and risk-taking through specific reward-related neural circuits. These two were associated with timings and biological sex in complex ways. During the learning phase of the rat Gambling Task (rGT), the circuits were